
Yes, we consider Dolphin to be a
very intelligent and helpful marine mammal. Dolphins educate people saving the
human lives; their learning ability and the sheer playful nature absolutely
entertain us.. Owing to their agility and playful behaviour, dolphins area
favourite of the wildlife watchers. When it is the danger of coming of the
sharks to attack humans it is the dolphins who inform us about the approaching danger.
Dolphins live in social groups of five
to several hundred with all their abilities of cohesiveness. With these three
characteristics of educating, informing and entertaining behaviour of Dolphins,
can we establish any similarities of communication process, where the basic
functions are to educate, to inform and to entertain? Can it be possible to
describe community media as helpful for a society as Dolphins are for human
lives? Primarily my idea is to enumerate
the characteristics of community media with an abbreviation of DOLPHIN. Let me
elucidate the idea explaining the characteristics of community media which I
comprehend as a suitable form of communication with the abbreviation of DOLPHIN.
Direct: The most important
characteristic of community media is that it is direct in nature and the rapport is direct.
Own media: Community media
are the own media of a community. It is ‘of’ the community ‘for’ themselves
‘by’ them and ‘about’ them. Hence, the ownership of community media is with the
community, not by any individual or profit making company.
Local media: Being the
citizens’ own media it is ‘local’ to them. Of course, community media is a
global concept, but local communication
and localized message delivered by their own language or dialect.
Participatory Personal and
media: Another important characteristic of community media is that it is
participatory in nature and the
appeal is at personal and intimate level.
Horizontal Form: The
community media are a tool or channel of horizontal and two way communications. It refuses the theory of top down
or vertical communication of mainstream media.
i6 character: It is Immediate, it is Intimate,
its Impact is
much deeper, Interference from political or commercial mechanism is less
and community media are for all, Irrespective of diversity.
Community media also play an Important role in engaging citizen by
providing a space for one and all.
Not for Profit: Community
media are not a profit making agency, it is a Not for Profit
organisation. It is the spontaneous expression of the community members.
Therefore, there is No threat of cultural colonialism and
foreign ideological domination.
I have been trying to give a shape to the basic
characteristics of community media with my DOLPHIN concept. As UNESCO said, “community
media are characterized by their accountability to the communities they serve.
They emerge as a result of popular movements that strive to attain an important
space in citizen participation and demand the right to own and operate free
from political or commercial interference.” The definition clearly reflects the
basic characteristics of community media. I would be immensely happy, if the
readers of my blog discuss on this DOLPHIN characteristics of community media
and provide their opinion on the concept.
Dedicated this concept to Dr. Anamika Ray.
Cite this article as-
APA
Dutta, A. (2016, April 29). Dolphin Characteristics of Community Media. Community Communications. https://www.comcomm.org/2016/04/dolphin-characteristics-of-community.html
MLA
Dutta, Ankuran. "Dolphin Characteristics of Community Media." Community Communications, Dr Anamika Ray Memorial Trust, India, 29 Apr. 2016, www.comcomm.org/2016/04/dolphin-characteristics-of-community.html. Accessed .................
Dedicated this concept to Dr. Anamika Ray.
Cite this article as-
APA
Dutta, A. (2016, April 29). Dolphin Characteristics of Community Media. Community Communications. https://www.comcomm.org/2016/04/dolphin-characteristics-of-community.html
MLA
Dutta, Ankuran. "Dolphin Characteristics of Community Media." Community Communications, Dr Anamika Ray Memorial Trust, India, 29 Apr. 2016, www.comcomm.org/2016/04/dolphin-characteristics-of-community.html. Accessed .................
Too good a concept.. yes it csn be developed as a gd tool fr community devlpmnt.. best wishes
ReplyDeleteAnkur..
Dr Sapna.Mysore University...
Too good a concept.. yes it csn be developed as a gd tool fr community devlpmnt.. best wishes
ReplyDeleteAnkur..
Dr Sapna.Mysore University...
Nice approach to create and relate with community media concept.
ReplyDeleteBur, how community media/radio sustain in existing commercial oriented environment and survive against commercial radio?
You may like to read Audience Dialogue materials on this and related topics, issues we are addressing via capacity building and other ways. http://eepurl.com/bS5BNP
DeleteThanks Dr Sapna!
ReplyDeleteDear Akhtar, if there is social sustainibility, I believe that Community Media may be the best choice of people!
ReplyDeleteNice job Ankuran Dutta I think the DOLPHIN idea pretty much covers what community media is (or should be) about. The reality of course in many countries is a little different, not least the O, ownership, as many so called community radios are not driven or owned by the community but by NGOs and other bodies, as is the case in much of India. A radio in Australia defined their work evolving along these lines, which is worthy of a discussion: 1) That we broadcast to our listeners about our community (not to our advertisers about ourselves), 2) We think of the participants as part of an overall system - The community, the station, the listeners, the broadcasters, the content and the sponsors - and the different needs of the participants and 3) We are in phase one of a three phase approach: Phase 1 - we broadcast about our community, Phase 2 - we broadcast as the voice of the community and Phase 3 - we broadcast to draw the community to itself and define it to the outside. With respect to the comments above, we need to see social/market, institutional and financial sustainability as closely inter-dependent. I have a course that addresses this.
ReplyDeleteHello I am a journalism student in my 3rd year must say this concept is worth praise and super appreciatory.
ReplyDeleteGreat work.. very helpful
ReplyDelete